For many businesses, social media is a valuable promotional and brand-building component of your marketing strategy, and surely that concept is nothing new. But as a business owner, freelancer, or independent brand, are you leveraging[…]
Author: danaleavy
As a career advisor and small business entrepreneur, Dana has helped hundreds of professionals in advertising, marketing, design, multimedia and other industries in creating and executing effective career plans to find and DO the work they are passionate about. She has presented seminars on navigating careers, transition and work-life balance to several colleges and universities, and her advice has been featured on MSN Careers, Fox Business News, NewsDay, CareerBuilder.com, GlassDoor and About.com.
Creative Businesses. Creative Careers. Dana founded Aspyre Solutions in early 2009, focusing on small business development and career consulting. Dana’s mission is about supporting the upstart of creative and socially-conscious small businesses, through career transition coaching and business consulting for creative professionals and entrepreneurs.
Dana graduated from the ICF-accredited Institute for Professional Excellence in Coaching with a focus on transition coaching. She holds a bachelors degree in Communication and Visual Arts from Boston University’s College of Communication. She is also an artist, advocate and proud Brooklynite.
My Virtual Business Planning Retreat: A Creative, Analytical, & Awesome Exercise
I’m part of an accountability/mastermind group with two other women who, like me, are owners of service-based small businesses. Our group serves as a unique platform for bouncing ideas, sharing best practices, and providing feedback[…]
Tips for Streamlining Your Business
Few things make a business run as smoothly and sustainably as streamlining your processes. Not only does streamlining things push you to utilize your time, energy, and resources in the most effective way possible, but[…]
How Many People Does it Really Take To Run Your Business?
In my small business startup e-book I talk about the concept of developing your Entrepreneurial Dream Team. This is your personal cheerleading squad, the collective folks who, on a personal and professional level, support and[…]
Investing in Your Business & Yourself = Profitability & Growth
Emma Johnson wrote an inspiring piece for Daily Worth the other day about investing in yourself and your business, and how much is “enough”. It struck a chord with me, particularly as I’m in the[…]
Lessons in Change: How I Grew My Business 400% in 12 months
While I have been on my own as an independent consultant for close to 4 years, it was only last June that I rebranded the career consulting arm of Aspyre Solutions into Brooklyn Resume Studio.[…]
My Roundup: The Best of 2012, & What to Look for in 2013
Can you believe 2012 is over in less than a week? The last few weeks have been jam-packed with power-planning for what I want to create in 2013, ideas for growth, and new exciting things[…]
Everyone’s an Expert. It’s a Given, Not a Marketing Strategy.
Have you noticed lately how everyone’s an “expert/guru/thought leader/internationally-known, highly-regarded, award-winning something or other”? My jaw can only drop so many times in awe before it starts to hurt. I was just reading an email[…]
7 Questions to Help You Create a Product that Sells
A common misconception around marketing as a small business is that you have to amass a large following in order for your marketing efforts to really pay off. Widely-acknowledge business brain Ramit Sethi does a[…]
When It Comes to Dreaming Big, We’re All Alone Together
The other night I watched “I’m Fine, Thanks”, a documentary from director Grant Peelle and Producer Adam Baker, of Man Versus Debt. The film takes place around the country, capturing the stories of every day[…]