For many businesses, social media is a valuable promotional and brand-building component of your marketing strategy, and surely that concept is nothing new. But as a business owner, freelancer, or independent brand, are you leveraging[…]
My Virtual Business Planning Retreat: A Creative, Analytical, & Awesome Exercise
I’m part of an accountability/mastermind group with two other women who, like me, are owners of service-based small businesses. Â Our group serves as a unique platform for bouncing ideas, sharing best practices, and providing feedback[…]
Tips for Streamlining Your Business
Few things make a business run as smoothly and sustainably as streamlining your processes. Â Not only does streamlining things push you to utilize your time, energy, and resources in the most effective way possible, but[…]
How Many People Does it Really Take To Run Your Business?
In my small business startup e-book I talk about the concept of developing your Entrepreneurial Dream Team. This is your personal cheerleading squad, the collective folks who, on a personal and professional level, support and[…]
Investing in Your Business & Yourself = Profitability & Growth
Emma Johnson wrote an inspiring piece for Daily Worth the other day about investing in yourself and your business, and how much is “enough”. It struck a chord with me, particularly as I’m in the[…]
Lessons in Change: How I Grew My Business 400% in 12 months
While I have been on my own as an independent consultant for close to 4 years, it was only last June that I rebranded the career consulting arm of Aspyre Solutions into Brooklyn Resume Studio.[…]
My Roundup: The Best of 2012, & What to Look for in 2013
Can you believe 2012 is over in less than a week? The last few weeks have been jam-packed with power-planning for what I want to create in 2013, ideas for growth, and new exciting things[…]
Everyone’s an Expert. It’s a Given, Not a Marketing Strategy.
Have you noticed lately how everyone’s an “expert/guru/thought leader/internationally-known, highly-regarded, award-winning something or other”? My jaw can only drop so many times in awe before it starts to hurt. I was just reading an email[…]
7 Questions to Help You Create a Product that Sells
A common misconception around marketing as a small business is that you have to amass a large following in order for your marketing efforts to really pay off. Widely-acknowledge business brain Ramit Sethi does a[…]
When It Comes to Dreaming Big, We’re All Alone Together
The other night I watched “I’m Fine, Thanks”, a documentary from director Grant Peelle and Producer Adam Baker, of Man Versus Debt. Â The film takes place around the country, capturing the stories of every day[…]