2012 was an excellent year, and I’m incredibly grateful for and inspired by the success my companies have seen, and the growth we have endured. Some truly notable things happened this year; I had the[…]
Author: danaleavy
As a career advisor and small business entrepreneur, Dana has helped hundreds of professionals in advertising, marketing, design, multimedia and other industries in creating and executing effective career plans to find and DO the work they are passionate about. She has presented seminars on navigating careers, transition and work-life balance to several colleges and universities, and her advice has been featured on MSN Careers, Fox Business News, NewsDay, CareerBuilder.com, GlassDoor and About.com.
Creative Businesses. Creative Careers. Dana founded Aspyre Solutions in early 2009, focusing on small business development and career consulting. Dana’s mission is about supporting the upstart of creative and socially-conscious small businesses, through career transition coaching and business consulting for creative professionals and entrepreneurs.
Dana graduated from the ICF-accredited Institute for Professional Excellence in Coaching with a focus on transition coaching. She holds a bachelors degree in Communication and Visual Arts from Boston University’s College of Communication. She is also an artist, advocate and proud Brooklynite.
Your Ability to Manage Change Will Make or Break Your Business
I went to Boston University with the intention of becoming a Creative Director for an advertising agency. This was 12+ years ago, and the first time in my life it actually seemed a feasible idea[…]
The Importance of Reputation in Business: If You Have Nothing Nice to Say…
My dad doesn’t have a website, or any kind of digital presence really, which I find strange given that he has a business. This is advice that goes against just about anything I would tell[…]
Don’t Run Holiday Promotions “Just ‘Cuzâ€
God, I hate Black Friday. Like, with a passion. I hail from Northern New Jersey, where there’s no shortage of shopping malls in any 100-mile radius. And a few years back, I reluctantly agreed to[…]
So Many Marketing Strategies: Finding the Right Mix for Your Business
This post originally appeared on CreateHype.com.  By Dana Leavy-Detrick . From social media, to email newsletter marketing, to blogging and direct outreach – there are handfuls upon handfuls of tactics, tools and trends out there[…]
The Opportunity Cost of Playing Big
Guest Post by Robin Sampson, First Circle Leaders “A leader must give up to go up†– John Maxwell When I first decided to become an entrepreneur, I knew that my life would change.[…]
Starting Up on the Side: Downsides of Building a Business While Employed
Tuesdays is my day where I go to my art studio in the afternoon and work on my illustration and painting work. It’s been hard to motivate myself to walk the 2 miles or so[…]
Big City, Little Community: New Yorkers Got Each Other’s Backs
The local outpouring of relief efforts, support and general humanitarianism in the wake of Hurricane Sandy last week has been nothing short of inspiring. As a New Yorker, I’m generally pleased with our governor, Andrew[…]
We Are (Under)pricing Ourselves Out of Business
I wrote today’s Weekly Bite on the topic of pricing. Â I was really happy with the post, and I realized what an important issue it is and that I should elaborate on it more. Because[…]
Noam Chomsky Walks Into My Bar: An Unconventional Lesson in Branding
The other night this happened: “Hey it’s Noam Chomsky!” Noam Chomsky comes into my local dive bar in Brooklyn fairly regularly. NC likes to sit quietly, soak in all the attention from passersby, and[…]